🔎 Uncovering the Tom Cruise Formula for Turning Your Everyday Skill into a Billion-Dollar Empire
Hi there, Solopreneur! Every holiday season, our schedules get crazy, and our to-do list gets longer. It’s easy to take our eye off the solo business ball as we balance work, play, family, and holiday fun.
This week’s issue is a 4-minute read.
This holiday season, I’m delivering to you a powerful three-part series that underscores my primary purpose: Making sure you…
Turn your skills into solutions people buy.
💥 🔥 The series (starting this week) will make 2024 a spectacular year for your business, whether you’re in year 1 or working on a refresh in year 3.
Let’s kick off here in Part I with a healthy debunk of the popular solo business advice you see on every social media platform.
“Do what you love, and everything else takes care of itself.”
It has a lovely message, yet it’s dangerous advice for your solo business.
Let me explain.
📽 Consider actor, producer, and stuntman Tom Cruise.
By any measure, Cruise is a global powerhouse. It’s hard to imagine a time in the last 40 years when Cruise was not a one-person movie business bonanza.
Yet the difference between his early acting career and his late-stage producer-stuntman career is enormous.
👀 Look deeper and ask yourself.
📊 Did Cruise have more business success with his early passion or his late-stage skills?
Passion = Acting
Skill = Producer and stuntman
Now, you and I might disagree on the Cruise the Actor vs. Cruise the Producer-Stuntman analogy.
You might think Cruise is a sensational actor. After all, he received three Academy Award nominations for acting in Jerry Maguire, Born on the Fourth of July, and Magnolia. (1)
How many Academy Award statues for acting does Cruise have on his kitchen table?
Zero. Nada. None.
(Ok, yes, it’s amazing to get an AA nomination; yet, every nominee wants the Oscar as public proof their acting talent is sensational.)
Now flip the script.
Let’s consider Cruise’s business track record as a stuntman and producer.
Did you know the top 10 highest-grossing Tom Cruise films include five Mission Impossible films? (2)
While his acting talents are strong, they pale in comparison to his stuntman and producer skills.
Why it matters:
Cruise’s exceptional ability to climb mile-high skyscrapers in the desert and ride motorcycles at 2,993 mph has brought him far more recognition, gratitude, business success, and fan support than his acting in Far and Away.
Your passion for a specific business area can bring you moderate success and opportunities to explore new ventures. Your skill can bring you exceptional, long-term business rewards AND opportunities to change your and your customers’ lives. Focus on your skills.
😀 Can You Create a Viable Business with Passion and Skill?
Your customers want you to solve their problems.
You want enough customers to operate a profitable business.
Seldom will your hobby or passion project accomplish both goals out of the gate.
Two tough issues arise when you start your business with only your passion:
You might not create viable solutions to solve BIG client problems.
There may not be a market for your passion projects.
Your passion might bring you smiles, relief, and a wonderful sense of accomplishment.
📷This is important in life, and I encourage you to take joy in your hobbies and learning new skills.
Remember: Your clients turn to you for a positive transition, and they don’t always care if you love what you do.
When you write your strategy statement, find and focus on the big problem your skills can solve.
You’ll hit a few singles and have a ton of strikeouts if you launch your business based only on your passion.
You’ll hit more game-winning business home runs and have an incredible batting average when you start AND build a business that leverages your skills.
See you next week for Part II!
🔑Stay curious and keep opening doors.
Chief Strategy Fixer
(1) IMDb. Tom Cruise Awards, accessed November 14, 2023.
(2) Matthew Kang, Tom Cruise’s Highest-Grossing Movies of All Time, Movieweb, February 11, 2023, accessed November 14, 2023.